1/1/2024 0 Comments Definition of keynote addressTo set the right tone the Keynote Speech must be intimately aligned to the essence of your organisation and the goals of your internal event. This makes it the most important Speech at your event.Ī Keynote Speech sets the tone of your event & establishes the framework for everything that follows. Because of this, a Keynote Speech needs to be planned at the beginning of your event. It sets the underlying theme, the most important revelation, and the core message that everything else in your event will follow. It establishes the framework for everything that follows. Similarly, a Keynote Speech sets the tone of your event. The importance of getting the Keynote right is therefore essential as it determines everything else that follows. The term ‘Keynote’ comes from the world of Music and refers to the note that is played to determine the 'key' in which a song is performed. However, every Keynote Speaker can speak but not every Speaker can give a Keynote Speech. Indeed, the terms Public Speaker, Inspirational Speaker, Motivational Speaker, Event Speaker, Keynote Speaker, and ‘Speaker’ are often used interchangeably. However, when organising an event and someone says that they want a ‘Speaker’ they generally mean ‘someone to speak to our people for about 45 minutes’ and they do not usually make a distinction between what class of Speaker they want. Within the Event Industry, there are different classes of Speaker. So too with the Event Industry.Įvery Keynote Speaker can speak but not every Speaker can give a Keynote Speech. Understanding the different classes within an industry helps us understand that industry. There is a difference between someone who is in ‘business' generally and someone who is specifically a ‘trader' everyone who is a trader is in business but not all business people are traders. The goal of this article is to define what a Keynote Speech is, and what a Keynote Speaker does, so you can decide who is best to hire for your internal event. This certainly is the case in the Event Industry, where the term Keynote Speaker is often confused with Public Speaker, Inspirational Speaker, Motivational Speaker, Event Speaker, Futurist, Industry Expert, etc. What is a Keynote Speech / Speaker? Every industry has its own terminology that is often not understood outside that industry.
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